Full White Paper

Blays Loyalty Project: Comprehensive and Updated Overview
Project Vision
Core Objective
The Blays Loyalty Project establishes a revolutionary, blockchain-powered universal loyalty ecosystem, Blays System Sales (BSYS), on Solana, targeting seamless integration of all 32 million U.S. businesses into an interoperable rewards network, with global scalability to millions more merchants. It tackles inefficiencies in traditional loyalty programs—high merchant costs (2-5% of revenue), low redemption rates (20-30%), and customer fragmentation—using Solana’s high-throughput, low-cost infrastructure. By 2028+, Blays aims for 500,000 merchants and $250 million in BSYS sales, capturing 0.75% of the $32 billion U.S. loyalty market, with a long-term vision of $750 million globally (0.75% of the $100 billion market).

Tagline
“Every Business, Every Dollar”—users earn BREW (100 BREW per $1 spent) at any participating merchant and redeem it across the network, fostering cross-business engagement, retention, and economic growth.

Platform
Solana blockchain—65,000 transactions per second (TPS), $0.00025/tx fees, proof-of-history consensus. Blays absorbs all BREW-related blockchain costs (minting, onboarding, issuance, redemption, cash-out) from subscription revenue, ensuring merchants face no blockchain fee burden.

Value Proposition
Users

  • Universal Earning: Earn BREW anywhere in the network (e.g., $20 at Joe’s Coffee = 2,000 BREW).
  • Flexible Redemption: Redeem across merchants at variable rates (e.g., 2,000 BREW = $1.60-$4 off at Taco Haven).
  • Subscription Perks: Cash out at $0.0006/BREW with tiered subscriptions ($0-$15/month) unlocking $0-$15 limits and bonuses (e.g., $20 gift cards).

Merchants

  • Cost Efficiency: Loyalty at 1.7%-2.5% total fees (1% BSYS + $0.018-$0.03/tx + $0.01/occurrence) vs. 2-5% traditional programs.
  • Network Growth: 10-20% sales increases via cross-redemption (500K merchants by 2028+).
  • Analytics: Free lite version (tx volume, redemptions) or premium ($500/year, peak hours, cross-spends)—no blockchain costs.

Ecosystem (BLAYS)

  • Revenue Streams: $2.94M-$49.03M/year from:
    • User subscriptions ($4.8M)
    • Merchant fees ($0.31M-$34.23M setup, $50K-$2.5M BSYS, $90K-$1.5M tx, $90K-$900K issuance/redemption)
    • Analytics ($0-$5M)
  • Profit: $68.9385M cumulative by 2028+, with burn limited to ungifted DTL BLAY.

Market Context
U.S. Loyalty Market

  • Size: $32 billion annually (Statista, 2023), growing 5-7%/year.
  • Engagement: 80% consumer enrollment, 25% redemption rate (Bond, 2022).
  • Blays Targets: 0.015% ($5M BSYS) in 2025, 0.75% ($250M) by 2028+—conservative yet impactful.

Global Potential

  • Size: $100 billion (McKinsey, 2022).
  • Vision: Post-2028, 2M merchants could yield $750M BSYS (0.75%), leveraging Solana’s scalability.

Competitive Edge

  • Vs. Traditional Programs: Cuts costs (1% BSYS + $0.01/tx vs. 2-5%), enables universal redemption, simplifies via app.
  • Vs. Blockchain Competitors (e.g., Loyyal): Solana’s $0.00025/tx vs. Ethereum’s $1-$10, Blays absorbs fees, fixed 1,000T BREW supply avoids inflation.
  • Social Impact: Empowers small businesses (80% of U.S. firms <$250K revenue), boosts local economies via cross-redemption, aligns with Web3 decentralization.

Launch Timeline

  • Pre-DTL (Q1 2025, Jan 1-Mar 31): Foundation—whitepaper, smart contracts, team hiring (5-10 core), marketing (X/Discord, 10K reach)—completed by March 31, 2025.
  • DTL (Q2 2025): Raise $500K-$1,498.75M, onboard 100 merchants (free), mint BLAY/BREW, seed Raydium pool—90-day campaign, 50K-100K donors.
  • Pilot (Q1 2026, Jan 1-Mar 31): App launches, 5+ merchants, $500K BSYS, 50K-100K users, $2.4M subscriptions, 5M tx.
  • Year 1 Expansion (Q4 2025-Q3 2026): 10K merchants, $55M BSYS, 18M tx, $0.31M half-price setup fees, $6.864M profit.
  • Year 2 Growth (Q4 2026-Q3 2027): 50K merchants, $250M BSYS, 45M tx, $2.95M full-price fees, $12.297M profit, premium analytics live.
  • Full Scale (2028+): 500K merchants, $250M BSYS, 90M tx, $34.23M setup fees (~$8M/year amortized), $47.4025M profit, 0.75% U.S. market share.
  • Global Vision (Post-2028): 2M+ merchants by 2032, $750M BSYS, 1% global market share.

Tokenomics: BLAY and BREW
BLAY (Governance Token)
Total Supply
200 billion (200B) BLAY—fixed, minted at launch via Solana SPL contract (0xGHI…, “0xGHI: Mint 200,000,000,000 BLAY,” $0.00025 tx, paid by Blays from $50K seed capital). No further issuance or burns beyond ungifted DTL BLAY.

Purpose

  • Governance: Holders vote on BSYS parameters (e.g., “Increase 1% BSYS fee to 1.5%,” 51% approval, 10M quorum) quarterly via app (tx: “0xVOTE123…”). Founder votes with locked BLAY.
  • Tradable: All BLAY except founder’s locked voting reserve tradable—listed on Raydium, 2025, at $0.02/BLAY, scalable to $1M-$2M daily volume by 2028+.
  • Burned: Only ungifted DTL BLAY burned at seeding, pre-set in contract (0xBURN789…, “Blays → Burn: X BLAY,” $37,456.25 max tx cost).

Price Targets

  • DTL Gift Price: $0.01—donors receive BLAY at $0.01/dollar donated, capped at 149,875M BLAY (e.g., $1,498.75M max, no lockup).
  • Deployment Price: $0.02—Raydium pool seeded (e.g., 5M BLAY + $100K USDC), doubling donor value.
  • 2026 Target: $0.025-$0.035—10K merchants, $55M BSYS, ecosystem growth, market cap $4M-$5.6M (160M BLAY circulating).
  • 2028+ Target: $0.05-$0.10—500K merchants, $250M BSYS, market cap $9.5M-$19M (190M BLAY circulating).

Allocation

  • DTL Pool: 74.9375% (149,875M BLAY)
    • Purpose: Gifted to donors at $0.01/BLAY, with lockup bonuses (3 mo: +10%, 6 mo: +20%, 12 mo: +50%). Unsold burned.
    • Mechanics: Donors send USDC/ETH to 0xABC… via blaysloyalty.com/support (e.g., “$73, 6 mo” = 8,760 BLAY, “Blays → Donor X: 8,760 BLAY,” $0.00025/tx). Locked in 0xLOCK… (e.g., July 1, 2026, for 12 mo).
    • Max: $1,498.75M (no lockup), $999.1667M (all 12 mo)—excess refunded (e.g., $500 USDC, $0.25K tx for 1K donors).
    • Examples:
      • $500K: 50M BLAY (no lock), 55M (all 6 mo), 99,875M burned, 100,125M circulating.
      • $1M: 100M BLAY (no lock), 150M (all 12 mo), 49,875M burned, 150,125M circulating.
      • $1,498.75M: 149,875M BLAY (no lock), 0M burned, 199,875M circulating.
  • Ecosystem Pool: 12.5% (25M BLAY)
    • Purpose: Merchant incentives (10M, 10,000 BLAY each for 1K free merchants), user referrals (15M, 1,000 BLAY/signup, 15M/year cap)—all tradable.
    • Vesting: 8.33M/year (Q4 2025-Q4 2027), tradable as released (0xDEF…, “0xDEF: Release 8.33M, Q4 2026”).
    • Burn: None—full 25M remains in circulation.
  • Team Pool: 6.5% (13M BLAY)
    • Purpose: 5-10 team members (e.g., lead dev 3M, CTO 2.5M, marketing 2M), advisors (2.5M split)—all tradable.
    • Vesting: 4.33M/year, 1-year lockup (Q4 2026-Q4 2028, 0xTEAM…).
  • Founder Reserve: 12.5125% (25,025M BLAY)
    • Breakdown: 6.0625% (12,125M BLAY) tradable, seeds Raydium pool (Q3 2025); 6.45% (12,900M BLAY) permanently locked voting reserve (0xVOTE456…, non-tradable).
    • Vesting: 12,125M tradable Q3 2025 (0xDEF…).
    • SEC Compliance: Post-seeding no ability to sell 12,900M voting reserve (permanently locked), tradable BLAY (12,125M) unaffected, no burn control.

Voting Control

  • Founder: 12,900M BLAY (non-tradable) ensures voting power:
    • Max DTL ($1,498.75M, 0M burned): 187,000M total (149,875M + 25M + 13M + 25,025M – 12,125M tradable), voting supply = 174,875M, founder = 7.38%.
    • $500K DTL (99,875M burned): 87,250M total (50M + 25M + 13M + 25,025M – 12,125M), voting supply = 75,125M, founder = 17.17%.
    • $1M DTL (49,875M burned): 137,250M total (100M + 25M + 13M + 25,025M – 12,125M), voting supply = 125,125M, founder = 10.31%.
  • Post-Seeding: Governance votes only, no supply manipulation (12,900M locked).

Liquidity Pool Seeding

  • Goal: $0.02/BLAY on Raydium, supporting 10M-60M tradable BLAY (0.005%-0.03%).
  • Seeding: 10% of DTL donations + BLAY from founder reserve:
    • $500K: 2.5M BLAY + $50K USDC = $0.02.
    • $1M: 5M BLAY + $100K USDC = $0.02.
    • $10M: 12,125M BLAY + $1M USDC = $0.082 (capped at founder reserve, excess funds used).
    • $1,498.75M: 12,125M BLAY + $149.875M USDC (capped), $1,348.875M excess to ops.
  • Remaining Funds: 90% ($450K-$1,348.875M)—app development ($200K-$50M), merchant onboarding ($20K-$100M), marketing ($100K-$200M), operations ($130K-$998.875M).
  • SEC Compliance: Seeding fixed at launch, no post-seeding adjustments by founder.

Exchange Availability

  • Initial: 5M-12,125M (pool) + 25M-74,937.5M (donor tradable, 50% locked avg) + 12,125M (founder tradable) = 42,125M-99,187.5M.
  • Locked: 25,062.5M-75,062.5M (team 13M, ecosystem 25M, locked donor BLAY) + 12,900M (voting reserve).
  • Post-2028: 100,125M-199,875M circulating (200B – 99,875M to 0M burned).

BREW (Loyalty Point)
Total Supply
1,000 trillion (1,000T) BREW—fixed, minted at launch (0xJKL…, “0xJKL: Mint 1,000,000,000,000,000 BREW,” $0.00025 tx), held in 0xMNO…. No further minting.

Purpose
Drives engagement—earned-only (non-purchasable), issued to merchants, redeemed or cashed out within BSYS, non-tradable outside ecosystem.

Allocation

  • Merchants: 1T BREW per merchant at signup (“0xMNO → Joe’s: 1T BREW,” $0.00025/tx). 500K merchants by 2028+ = 500T distributed, 500T reserve.
  • Excess: None—1T/merchant sustains infinite practical use (e.g., $10B BSYS = 1T BREW).

Mechanics

  • Issuance: 100 BREW/$1 spent (e.g., $20 = 2,000 BREW, “Joe’s → User X: 2,000 BREW,” $0.00025/tx, Blays-paid), $0.01/occurrence fee ($0.04 for $20).
  • Redemption: $0.0008+/BREW, merchant-set (e.g., 2,000 BREW = $1.60-$4, “User X → Joe’s: 2,000 BREW,” $0.00025/tx), $0.01/occurrence fee.
  • Cash-Out: $0.0006/BREW (e.g., 2,000 BREW = $1.20, “User X → 0xPOOL: 2,000 BREW,” $0.00025/tx), subscription-funded.

Core Mechanics
User Experience
Earning BREW

  • Method: 100 BREW/$1 spent via:
    • POS APIs (Square, $5K setup, $0.018-$0.03/tx merchant-paid).
    • QR codes (scan-to-earn, 99% uptime).
    • Receipt uploads (OCR, 95% accuracy, manual review for disputes).
  • Example: $20 at Joe’s = 2,000 BREW, logged in app, tracked on Solscan (tx: 0xPQR…).
  • Volume: 5M tx (2025, $5M BSYS) to 50M tx (2028+, $250M BSYS), 2.5T-25T BREW issued.

Subscriptions

  • Tiers: $0-$15/month (fiat via Stripe, 1% fee = $48K/year, to 0xPOOL…):
    • Basic: $0—$0 cash-out, unlimited earning/redemption.
    • Starter: $2—$2 cash-out (3,333 BREW), faster app sync.
    • Booster: $5—$5 cash-out (8,333 BREW), profile badge.
    • Boss: $10—$10 cash-out (16,667 BREW), $10 monthly perk (e.g., merchant gift card).
    • Legend: $15—$15 cash-out (25,000 BREW), $20 perk, X shoutout (10K reach).
  • Revenue: $4.8M/year (200K users × $2/month avg), $2.4M burned for cash-outs.

Redemption

  • Options: $0.0006 cash-out or $0.0008+ redemption (e.g., 2,000 BREW = $1.20 cash or $1.60-$4 discount).
  • Rates: $0.0008 (all purchases), $0.0012 (typical), $0.002+ (conditional, e.g., $30 min spend).
  • Volume: 80% redeemed (4M-40M tx, 2T-20T BREW).

Merchant Experience
Onboarding

  • DTL Phase (Q2 2025): 100 free merchants, 10,000 BLAY each (1M BLAY), $0 setup, $0.25K tx cost.
  • Year 1 (Q4 2025-Q3 2026): Half-price fees ($25-$250 based on size, $0.31M for 9K merchants).
  • Post-Year 1 (Q4 2026+): Full-price ($50-$500, $2.95M for 40K, $34.23M for 489K).
  • Process: Signup via app (blaysloyalty.com/merchant), pay USDC, receive 1T BREW (0xMNO…).

Issuance/Redemption

  • Issuance: 100 BREW/$1 spent, $0.01/occurrence fee (e.g., $5K BSYS = 500K BREW, $10 fee).
  • Redemption: $0.0008+ rate, $0.01/occurrence fee (e.g., 400K BREW returned, $8 fee).
  • Integration: POS (Square, Clover), manual entry, or QR codes—merchant chooses.

Fees

  • Transaction: $0.018-$0.03/tx (POS, merchant-paid).
  • Issuance/Redemption: $0.01/occurrence (Blays charges merchant).
  • BSYS Fee: 1% on sales through system (e.g., $5K BSYS = $50).

Analytics

  • Lite (Free): Transaction volume, redemption totals, avg spend—via app dashboard.
  • Premium ($500/year): Peak hours, cross-spend patterns, customer demographics—10K merchants by 2028+ ($5M revenue).
  • Tech: Off-chain AWS analytics, on-chain tx data (Solscan).

Blockchain (Solana) Role

  • BLAY: Mint (0xGHI…), DTL distribution (0xABC…), pool seeding (0xPOOL…), ungifted DTL burn (0xBURN789…).
  • BREW: Mint (0xJKL…), merchant distribution (0xMNO…), issuance/redemption/cash-out (10M-100M tx/year, $2.5K-$25K cost).

Economics
Revenue Streams

  • Subscriptions:
    • 2025: $2.4M (100K users × $2 avg × 12).
    • 2026+: $4.8M (200K users × $2 avg × 12).
  • Merchant Fees:
    • Setup: $0.31M (Year 1, 9K × $34 avg) to $34.23M (489K × $70 avg by 2028+).
    • BSYS (1%): $50K (2025, $5M BSYS) to $2.5M (2028+, $250M BSYS).
    • Tx Fees: $90K (5M tx × $0.018) to $1.5M (50M tx × $0.03).
    • Issuance/Redemption: $90K (9M occurrences × $0.01) to $900K (90M × $0.01).
  • Analytics: $0 (2025) to $5M (2028+, 10K × $500).
  • Total: $2.94M (2025) to $49.03M (2028+).

Costs

  • Blockchain: $2.5K (2025, 10M tx) to $25K (2028+, 100M tx).
  • Operations:
    • AWS: $2.5K-$12.5K/year (app hosting, analytics).
    • Staff: $100K-$500K/year (5-10 core team).
    • Marketing: $30K-$90K/year (X, Discord, ads).
    • Total: $132.5K-$602.5K/year.
  • Cash-Outs: $0.5M (2025, 100K users × $5 avg) to $1M (2028+, 200K × $5).

Profit

  • 2025: $2.94M – ($2.5K + $132.5K + $0.5M) = $2.305M.
  • 2026: $6.866M (adjusted for growth).
  • 2027: $12.297M.
  • 2028+: $49.03M – ($25K + $602.5K + $1M) = $47.4025M.
  • Cumulative: $68.9385M by 2028+.

Roadmap

  • Q2 2025 (DTL): $500K-$1,498.75M raised, 1K merchants, $2.305M profit, 99,875M-0M BLAY burned (pre-set).
  • Q1 2026 (Pilot): App live, 5 merchants, $500K BSYS, 50K-100K users, $2.4M subs.
  • Q3 2026: 10K merchants, $55M BSYS, 18M tx, $6.864M profit.
  • Q3 2027: 50K merchants, $250M BSYS, 45M tx, $12.297M profit.
  • 2028+: 500K merchants, $250M BSYS, 90M tx, $47.4025M profit.

BLAY Data

  • 2025: $0.01 gift—$10K = 1M BLAY.
  • 2026: $0.025-$0.035—$25K-$35K.
  • 2028+: $0.05-$0.10—$50K-$100K.
  • Market Cap: $4M-$19M (100,125M-199,875M BLAY).

Technical Details

  • Solana: 3.19 TPS (0.0049% capacity at 50M tx), contracts: 0xGHI (BLAY), 0xJKL (BREW).
  • App: AWS-hosted (EC2, S3), off-chain logic, APIs (Square, Stripe, Solscan).
  • Security: Audits ($10K-$20K), multi-sig wallets (0xABC…, 0xPOOL…).

Execution Plan

  • Pre-DTL (Q1 2025): Whitepaper, contracts audited, X/Discord (10K reach), $50K seed spent.
  • DTL (Q2 2025): $500K-$1,498.75M, 50M-149,875M BLAY gifted, $450K-$1,348.875M funds ops, DTL burn pre-set.
  • Post-DTL: App beta (Q4), pilot (Q1 2026), scale to 500K merchants by 2028+.

 

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