Privacy Policy

Blays Loyalty Project

Last Updated: March 23, 2025

Welcome to the Blays Loyalty Project (“Blays,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at blaysloyalty.com, use our mobile application (“App”), or participate in our blockchain-powered universal loyalty ecosystem, Blays System Sales (BSYS), built on the Solana blockchain. By using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information to provide and improve our loyalty ecosystem, facilitate transactions, and enhance user and merchant experiences. The types of information we collect include:

a. Personal Information

  • User Account Information: When you sign up for a Blays account or subscription (e.g., Basic, Starter, Booster, Boss, Legend tiers), we may collect your name, email address, phone number (optional), billing information (e.g., via Stripe), and subscription preferences.
  • Merchant Information: When merchants onboard via blaysloyalty.com/merchant, we collect business name, contact details (e.g., email, phone), payment details (e.g., USDC wallet address), and business size data.
  • Donor Information: During our Donation Token Launch (DTL), we collect donor names, email addresses, donation amounts, and wallet addresses (e.g., for USDC/ETH contributions).

b. Transaction Data

  • Earning and Redemption: When you earn BREW (e.g., 100 BREW per $1 spent) or redeem it across merchants, we collect transaction details such as purchase amount, merchant name, date, and BREW issuance/redemption records. This is logged on Solana (e.g., via Solscan) and linked to your account.
  • Cash-Out Requests: If you cash out BREW (e.g., $0.0006/BREW), we collect your wallet address and cash-out amount.

c. Usage Data

  • Website and App Activity: We collect data on how you interact with our website and App, including IP address, browser type, device information, pages visited, and timestamps.
  • Analytics: Merchants opting for premium analytics ($500/year) provide additional data, such as transaction volume, peak hours, and cross-spend patterns, which we process off-chain (e.g., via AWS).

d. Blockchain Data

  • Public Wallet Addresses: Transactions involving BLAY (governance token) or BREW (loyalty point) are recorded on the Solana blockchain. Your wallet address is publicly visible but not directly linked to your personal identity by us unless you provide it (e.g., during onboarding or cash-out).
  • Smart Contract Interactions: Actions like minting, voting, or pool seeding (e.g., 0xGHI…, 0xJKL…) generate on-chain data we may access for operational purposes.

e. Uploaded Data

  • Receipt Uploads: If you upload receipts to earn BREW, we use OCR technology (95% accuracy) to extract purchase details (e.g., amount, merchant, date). Uploaded images are stored temporarily for processing and manual review if disputed.

2. How We Use Your Information

We use your information to operate the Blays Loyalty ecosystem and deliver our services, including:

  • Account Management: To create and manage user and merchant accounts, process subscriptions, and issue BLAY/BREW tokens.
  • Transaction Processing: To facilitate BREW earning, redemption, and cash-outs, and to charge merchants fees (e.g., 1% BSYS, $0.01/occurrence).
  • Analytics: To provide merchants with insights (e.g., lite or premium analytics) and improve our services.
  • Communication: To send you updates, confirmations, promotional offers (e.g., $20 gift card perks), or support responses via email or the App.
  • Governance: To enable BLAY holders to vote on BSYS parameters (e.g., fee adjustments) and process voting data.
  • Compliance and Security: To verify identities, prevent fraud, and comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We may share it in the following circumstances:

  • With Merchants: Transaction data (e.g., BREW earned/redeemed) is shared with participating merchants to facilitate rewards and analytics.
  • Service Providers: We use third parties like Stripe (payments), AWS (hosting/analytics), Square/Clover (POS integration), and Solscan (blockchain tracking) to process data on our behalf. These providers are bound by confidentiality agreements.
  • Blockchain Network: Wallet addresses and transaction data (e.g., 0xABC…, 0xPQR…) are publicly recorded on Solana and accessible to anyone. We do not control this data once it’s on-chain.
  • Legal Requirements: We may disclose information if required by law, regulation, or legal process (e.g., court order).
  • Business Transfers: If Blays is acquired or merged, your information may be transferred to the new entity, subject to this Privacy Policy.

4. Cookies and Tracking Technologies

  • Cookies: We use cookies and similar technologies to track website usage, remember login preferences, and improve functionality. You can manage cookie preferences via your browser settings.
  • Analytics Tools: We use off-chain tools (e.g., AWS-hosted analytics) to monitor App performance and user behavior.

5. Data Security

We take reasonable measures to protect your information, including:

  • Encryption: Data in transit (e.g., via HTTPS) and at rest (e.g., AWS S3) is encrypted.
  • Audits: Smart contracts (e.g., 0xGHI…, 0xJKL…) are audited for security ($10K-$20K investment).
  • Multi-Sig Wallets: Funds and token distributions (e.g., 0xABC…, 0xPOOL…) use multi-signature wallets for added security.
  • Limitations: Blockchain data (e.g., wallet addresses) is public and immutable; we cannot prevent third-party analysis of on-chain activity.

6. Your Choices and Rights

  • Account Management: Update your profile or subscription tier via the App or contact us at hello@blaysloyalty.com.
  • Opt-Out: Unsubscribe from marketing emails using the link in each message.
  • Data Access: Request a copy of your personal data by emailing hello@blaysloyalty.com.
  • Deletion: Request account deletion, though on-chain data (e.g., Solana transactions) cannot be removed.
  • Jurisdiction-Specific Rights: Depending on your location (e.g., EU under GDPR, California under CCPA), you may have additional rights, such as data portability or objection to processing. Contact us to exercise these rights.

7. Third-Party Links

Our website and App may link to external sites (e.g., Raydium, Solscan). We are not responsible for their privacy practices. Review their policies before interacting.

8. Children’s Privacy

Blays services are not intended for individuals under 13 (or 16 in the EU). We do not knowingly collect data from children. If we learn such data has been collected, we will delete it.

9. International Data Transfers

Blays operates globally, with data processed in the U.S. (e.g., AWS servers) and on Solana (decentralized). If you’re outside the U.S., your data may be transferred to jurisdictions with different privacy laws. We ensure compliance with applicable regulations (e.g., GDPR Standard Contractual Clauses).

10. Changes to This Privacy Policy

We may update this Privacy Policy as our services evolve. Changes will be posted here with an updated “Last Updated” date. Significant changes will be communicated via email or the App.

11. Contact Us

For questions, requests, or concerns about this Privacy Policy, contact us at:
Email: hello@blaysloyalty.com
Website: blaysloyalty.com/contact-us

This Privacy Policy reflects our commitment to transparency and user trust as we build a universal loyalty ecosystem on Solana. Thank you for being part of the Blays Loyalty Project!