
White Paper

šBlays Loyalty Projectš
Transforming Rewards, Empowering Businesses
What Is Blays? š¤
Blays introduces the Blockchain Loyalty Auto Yield System (BLAYS): a next-generation blockchain-powered loyalty ecosystem built on Solana ā”. By connecting 32 million U.S. businesses (and globally š), Blays creates a universal rewards network that dramatically reduces high fees (2-5%) šø and low redemption rates (20-30%) š that plague traditional loyalty programs.
Blays aims to reach 500,000 merchants and $250 million in BLAYS sales by 2028+, capturing 0.75% of the $32 billion U.S. loyalty market šŗšø, with global potential reaching $750 million š.
Tagline š·
āEvery Business, Every Dollarā
Spend anywhere, earn BREW (100 BREW per $1), redeem everywhere. š°
Why It Works š”
For Users š„
- Earn BREW: For every $1 spent, earn 100 BREW (e.g., $20 = 2,000 BREW). š³ā”ļøš»
- Flexible Redemption: Redeem BREW for discounts (e.g., $1.60-$4 off), cash out for $1.20, or unlock perks like $20 gift cards š through $2-$15/month subscriptions.
For Merchants šŖ
- Low Loyalty Costs: Reduce loyalty program fees to 1.7%-2.5% (vs. 2-5%). šøā
- Boost Sales: Experience a 10-20% increase in sales š.
- Free Analytics: Get valuable insights for free, with optional premium features at just $500/year š.
- No Blockchain Fees: Blays covers all blockchain transaction fees! š«šø
For the Ecosystem š
- Revenue Model: Generates $2.33 million to $49.12 million annually from subscriptions, fees, and analytics. šµ
- Profit Potential: Projected $69.788 million in profit by 2028+. š¹
The Technology That Powers Blays š„ļø
Built on Solana š:
- Blazing Speed: Processes 65,000 transactions per second (TPS) ā”.
- Minimal Costs: Transactions cost as low as $0.00025 per transaction š°.
Tokens in Play šŖ
- BLAY:
- 200 billion total supply for voting š³ļø and trading š±.
- 149.875 billion BLAY tokens gifted through DTL (Donation Token Liftoff), with $1 donation = 100 BLAY.
- Initial value: $0.02 per BLAY on Raydium, potentially rising to $0.05-$0.10 by 2028+ š.
- BREW:
- 1,000 trillion total supply for loyalty points š.
- Merchants receive 1 trillion BREW to reward customers š.
- Non-tradableāonly redeemable for loyalty rewards š.
Projected Milestones š
Q2 2025 (DTL Launch)
- Raise: $500K – $1.5M š°
- Goal: 100 merchants onboard, free initial registration, gift BLAY tokens to early donors š.
Q1 2026
- Launch the Blays App š±
- Goal: 5 merchants, $500K in BLAYS sales š.
Q3 2026
- Goal: 10,000 merchants, $55 million in BLAYS sales, $6.864 million in profit š.
Q3 2027
- Goal: 50,000 merchants, $250 million in BLAYS sales, $12.297 million in profit š¹.
2028+
- Goal: 500,000 merchants, $250 million in BLAYS sales, $47.332 million in profit š¼.
Who Benefits? š¤
Merchants šŖ
- Free Signup in DTL, with a nominal fee of $50-$500 after DTL ššø.
- 10,000 BLAY tokens to vote on platform decisions š³ļø.
- Scale quickly with lower loyalty program costs and higher rewards for customers š.
Users š„
- Free to Join and earn BREW from purchases, redeeming at any participating business šļø.
- Optional subscriptions for cash-outs and access to exclusive perks š like gift cards.
Donors š
- $1 donation = 100 BLAY tokens š.
- Receive BLAY tokens as a gift š during DTL. After DTL, BLAY tokens will be priced on Raydium, so they will no longer be free.
The Catch ā ļø
Missed the DTL (Donation Token Liftoff)?
No worries! During DTL, youāll receive BLAY tokens as a gift š. After DTL, BLAY tokens will be priced on Raydium at the market rate š°. Merchants will begin paying post-DTL, and rememberāthis is not an investment š«. The value is driven by usage, voting, and trading š¬. With Solanaās efficiency, Blays is both cost-effective and unstoppable š.